JX
Research Portfolio
Jinyan Xiang, Ph.D.
UX Research  ·  Consumer Insights  ·  Marketing Analytics  ·  Product Strategy

5+ years bridging academia and industry — using behavioral science and mixed-methods research to turn complex human questions into decisions that matter.

✦ Academic Research — Featured 📋 Industry Projects — TL;DR · Full Share-Out Coming Soon 👤 About Me
↓ Resume View Research →
Academia
Research Projects
01
Sharing Economy · Inequality · Discrimination
Unequal Access to Peer-to-Peer Services
Uncovers how peer providers in the sharing economy screen consumers based on regional economic inequality — through the lens of interpersonal trust — and what platforms can do to reduce discriminatory barriers.
🏆 Nicosia Award · ACR × Seth Foundation 2022 📄 Published in Journal of Marketing
Historic Analysis Survey Experiment Cognitive Protocol
Read Full Paper →
02
Education Decision · Economic Inequality
How Economic Inequality Shapes Education Decisions
Investigates how societal economic inequality shapes college and major choices — through the lens of perceived education premium — and what this reveals about today's higher education crisis.
🎤 Presented at SCP Annual Conference
Google Trends Census Panel Data Decision Game Experiment
Read Full Paper →
03
Lay Understanding · Bias · Inequality Perception
What Do People Think About When They Talk About Inequality?
Explores whether people associate inequality more with poverty or affluence — and why this perception explains a paradox in public attitudes toward redistribution.
🎤 Presented at SCP Annual Conference
Multi-level Experiment Survey Implicit Association Test
Read Full Paper →
04
Choice Mindset · Pro-Environmental Behaviors · Sustainability
Pro-Environmental Behaviors
Reveals how choice mindset — the salience of choice in people's minds — affects support for the environment, and what this means for how policymakers, NGOs, and companies can nudge people toward environmental action.
🏆 Best Paper · AMA 2026 🏆 Best Talk · SCP 2022
Survey Field Experiment Google Trends
Read Full Paper →
05
Virtual Gifting · Status · Online Communities
Virtual Gift Consumption
Unpacks how gift price, giver status, and recipient status shape virtual gift consumption in online communities — and what platforms can do to tailor gift recommendations and nudge status acquisition.
Observational Data Econometrics
Read Full Paper →
06
Panic Buying · Cognition · Emotion
Panic Buying during COVID-19
Uncovers the cognitive and emotional drivers behind panic buying — the tendency to stockpile goods in anticipation of crisis-caused shortages — and what policymakers can do to support the public in navigating future civil crises.
Interview Thematic Analysis
Read Full Paper →
Industry
Industry Projects
Coming Soon
01
Sentiment Tracking · Dashboard
North Star Sentiment Metrics Tracking
Tracking CSAT/DSAT across 15 devices, 10+ user segments, and time periods — dashboarding results to surface sentiment trends and equip leadership with the visibility to act.
Survey Sentiment Analytics Dashboarding
Coming Soon
02
Competitive Analysis · Sentiment · Strategy
Post-Launch Competitive Benchmarking
Designing and launching the first post-launch competitive CSAT program — identifying where the product lags and where it wins to directly shape roadmap priorities.
Competitive Benchmarking Survey Regression
Coming Soon
03
Feature Prioritization · Marketing Analytics · Product Decision
Ecosystem BeTo Feature Prioritization
Applying advanced choice modeling — MaxDiff, TURF, Kano — to rank features by user value, identify the optimal feature portfolio, and inform value proposition and go/no-go decisions.
TURF Kano Segmentation
Coming Soon
04
Loyalty · Retention · Strategy
Loyalty Strategy
Using sentiment analysis, upgrade-intent modeling, and attribute clustering on 5k+ responses to identify what drives loyalty — resetting performance targets and informing retention strategy.
Survey Sentiment Analytics Regression Clustering
Coming Soon
05
Pre-Post Launch · Sentiment · Forecasting
Pre- to Post-Launch Sentiment Bridging
Linking pre-launch dogfood CSAT to post-launch NPS — building a predictive framework that translates internal sentiment into a forward-looking signal, helping teams better assess product readiness before launch.
Survey Modeling Sentiment Analytics
Coming Soon
06
Quality · Perception · AI
Quality Definition Study
Running 100+ AI-moderated interviews to define what "quality" means to users — surfacing the "why" behind quantitative scores and grounding metrics in lived experience.
AI-Moderated Interviews Thematic Analysis
Coming Soon
07
Form Factor · Hardware UX
Form Factor Comfort Study
Combining 1:1 interviews with usability testing to quantify how physical design impacts comfort and acceptability — translating user experience into concrete design guidance.
Interviews Usability Testing Mixed-Effects Model
Coming Soon
08
Civic Tech · Chatbot · UX
Philly Truce
Evaluating a civic incident-reporting chatbot — identifying critical UX breakdowns through heuristic review, usability testing, and live observation to improve accessibility and task success.
Usability Testing Heuristic Evaluation Thematic Analysis
Coming Soon
09
AI · Health Communication · Strategy
Science to People
Exploring how users perceive and engage with an AI health-communication tool — translating user feedback, unmet needs, and mental models into a clear product direction.
Interviews Affinity Mapping
Background
About Me

Ambiguous business problems don't intimidate me — they're my starting point.

With a background spanning the humanities, social sciences, and marketing analytics, I bring a humanistic curiosity for what drives people, the strategic instincts to frame the right questions, and the analytical rigor to answer them.

Over 5+ years across academia and industry, I've developed a quantitative-centered mixed-methods approach — working across observational, survey, and experimental data to understand how people perceive and decide.

The goal is never just insight for its own sake. It's insight that drives action.

Research Methods
  • Survey Design
  • Experimentation
  • Interviews & Usability Testing
  • Concept Testing
  • Competitive Analysis
  • Sentiment Analytics
Statistical & Analytical Methods
  • Inferential Statistics & Hypothesis Testing
  • Mean Comparisons & ANOVA
  • Regression
  • Causal Inference
  • MaxDiff, TURF, Kano, Conjoint
  • Thematic Analysis
Technical Toolkit
  • Python, R, SQL, SPSS
  • Qualtrics, Dovetail, Suzy
  • Data Wrangling & EDA
  • Data Visualization & Dashboarding
Domains
  • UX Research
  • Consumer Insights
  • Marketing Analytics
  • Product Strategy
Get in Touch
Contact
Email jinyan.xiang0425@gmail.com
LinkedIn jinyanxiang
GitHub github.com
Resume Download PDF